To set the scene a friend of mine popped into the Piccadilly branch of Waterstone’s, the flagship branch to buy a copy of Fallen Heroes. Apparently when he asked the member of staff at the counter about the book he was taken straight to where the book was located. He enquired how it was the member of staff knew where the book was and was told.

“It’s becoming quite a cult hit.”

Now being the ever sceptical person I am I sent an email to the branch to try and get a bit more info and the response was this.

Dear Mr Nugent,

Your book is a steady seller here in our branch, faced out in the section.
We will be ordering more in, if you would like to come to sign the copies we have, would be great.

Kind regards
Customer Services
Waterstone’s Piccadilly

In a word…wow!